massive amount of 2D content that exists and enhances the viewing experience by adding an interactive 3D layer. Throughout development, it continues to struggle with not knowing how users were spending time in the experience. Because designing for three-dimensions is a new frontier, the company's design and development decisions were rooted in assumption and just hoped that our design was intuitive. After launching the app to Steam, Observer Analytics watched the usage and retention metrics stagnate, without any data as to why. This frustration became more prevalent as we spoke with our peers and continued to hear that this was a recurring problem for all developers building VR and AR content.