- Acquired by Carbon Black on June 15, 2015
- Total Equity Funding
- $7.6M in 3 Rounds from 6 Investors
- Boston, MA
- Objective Logistics is a company that helps lift sales and improve the guest experience in restaurants, retail stores and other industries.
- Philip H. Beauregard, Matthew R. Grace, Dan Velcea
- Analytics, Software, Big Data
Objective Logistics is a Google and Atlas Venture-funded company that helps lift sales and improve the guest experience in restaurants, retail stores, and other industries nation-wide.
MUSE, a web-based software platform, motivates, measures, and mentors staff, giving them real-time rewards and active, up-to-the-minute data on their performance. Our ranking platform is combined with an automated service that rewards top performers with their preferred shifts and other non-monetary compensation. We marry the power of big-data with proven game theory (and a little healthy competition) to drive significant, unrivaled results.
MUSE, a moneyball-esque Performance Management tool is now commercially available for the restaurant industry and is in development for leading enterprises in a variety of new markets.
Funding Rounds (4) - $9MUpdate
|Atlas Venture||Venture (Lead)|
|Series A (Lead)|
|Canary Ventures||Venture (Lead)||-|
|Next View Partners||Series A||-|
|NextView Ventures||Venture (Lead)|
Current Team (4)Update
|Jun 25, 2015||Xconomy - Cybersecurity, DraftKings, OBJL, and 24M: A Boston Tech Roundup|
|Jun 15, 2015||Beta Boston - Restaurant software startup Objective Logistics shutting down, engineers acquired by Bit9|
|Jun 15, 2015||Fortune - Exclusive: Bit9 acqui-hires Objective Logistics|
|Dec 26, 2014||Beta Boston - Mad Libs predictions: What Boston techies and investors expect in 2015|
|Sep 5, 2014||Beta Boston - One is not enough: Let’s start two|
|Aug 28, 2014||Beta Boston - Matchmaking app ReKindle quietly launches in App Store|
|Jul 30, 2014||Beta Boston - With 101 Tremont’s Smartest Entrepreneur, Boston gets a better version of Banana Republic’s Startup Guy|
|Jul 9, 2014||Beta Boston - Panorama Education – recent moves and new hires don’t follow the traditional ed tech playbook|
109 Kingston St.
Boston, MA 02111