designed for a man, and the basic cotton tee. nuyu's here to provide the option you’ve been waiting for: high quality but affordable stylish women’s fan fashion, in the form of a collection of athleisure wear, dresses, swimwear, and intimates designed to allow you to wear your school colors but still dress in your own style-NOT one imposed on you due to lack of choice.

What does the nuyu brand stand for?

Our motto is: Just because our garments have a label on them, doesn’t mean you have to have one too. Your terms, your life.

At the core of the nuyu spirit lie two simple ambitions: first, to make you feel confident, self-assured, and empowered when you wear our clothes, at a time of vital transition from teenager to adult, undertaken in the challenging college environment. Second, to accompany you on your journey of self-discovery...from leaving home for the first time, to realizing yourself as you leave the second ‘nest’ of college life to enter the world of true adulthood-living on your own and pursuing your dreams, whatever they may be.

It is our goal that you, the nuyu girl, will wear our clothes in a way that suits you on any given day—but in doing so, as you slip a shirt over your head, or slide into a pair of leggings, you’ll smile to yourself with inner confidence, and a feeling of hope for the day ahead.