Company Performance Metrics
The NRA Political Victory Fund (NRA-PVF) is NRA's political action committee. The NRA-PVF ranks political candidates - irrespective of party affiliation - based on voting records, public statements and their responses to an NRA-PVF questionnaire.
NRA resources in the 2008 elections were more widely deployed in more critical battles than
ever before. Millions of dollars were spent on direct campaign donations, independent campaign expenditures and on mobilizing the most aggressive grassroots operation in NRA history.
In 2009 and '10, NRA-ILA has continued to build upon that grassroots organization with programs that work to effectively communicate with NRA members and others.
NRA relies on a very simple premise: when provided with the facts, the nation's elected officials will recognize that "gun control" schemes are an infringement on the Second Amendment and a proven failure in fighting crime. The importance of this premise lies in the knowledge that, as one U.S. Congressman put it: "The gun lobby is people."
