around in the virtual environment, exchange their experience and enjoy the show with a much bigger emotional impact, then on any different media. By creating an interactive platform, we encourage visitors to grow into a dynamic community based on social exchange. The main goal is to equip artists with a so- phisticated toolset and help them to promote themselves. By giving virtual concerts, music artists get a chance to give a taste of what a real show experience would be like, with an aim to expand their fan base internationally. NOYS VR is a company based in Hamburg, Germany. The basic concept for the com- pany was developed in 2014, when the founders Fabio Buccheri and Fatih Inan first came in touch with the impressive technology of virtual reality. After a flash of inspira- tion Fabio and Fatih started chasing their dream of combining this technology to their passion - live music. Together with ambitious 3D artist, motion designer and co-foun- der Jörg Kahlhöfer on board, NOYS VR keeps on bringing their vision to realisation. The growing team works closely together with a number of local and international ar- tists, labels, hardware producers and partners who function as experts and pioneers during the concept and beta phase of concert creations.