Company Performance Metrics
Noorae is a wellness brand that focuses on intentional self-care through sleep, recovery, and skincare-related products. The company designs and markets products made primarily from mulberry silk, including pillowcases that support skin and hair during sleep. Its range also includes silk bonnets, scrunchies in multiple sizes and sets, and silk
sleep masks in different styles. Noorae offers curated bundles such as hair protection and sleep ritual sets that combine multiple items into coordinated routines. Products are sold direct-to-consumer through an ecommerce platform, serving customers who want textile-based solutions for hair protection, comfort, and nightly rituals. All offerings are positioned around consistent fabric quality, functional design, and integration into everyday use.
