consumers can easily find and promote their products, and nooked provides the reporting services to track sales and referrals through the network of shopping widgets. nooked also provides a full suite of tools and APIs for developers to build shopping widgets.

In April 2008 nooked launched their feedcommerce platform, building on the success of their initial RSS/widget product set. Leading retailers in the UK such as Ryanair, Superbreak, Koodos and many others use the nooked platform.

In August 2008 they soft-launched a Shopping Widget advertising network to to enable shoppers to promote their favorite products and retailers.