search results and Facebook’s newsfeed. Users can drill down to evaluate individual articles and authors. Giving context about the news, even before users click, can counter the effects of algorithmic curation that may keep them in a filter bubble. And knowing about the credibility can help people avoid fake news.

The company was founded in 2017 by CEO Tania Ahuja, a dynamic leader who holds a PhD in finance and is an accomplished business professional with extensive knowledge in data mining and risk management. She is building experienced journalism and AI advisory teams, to help keep Nobias effective and on the cutting edge.