Company Performance Metrics
Nimuri sells handcrafted homeware, apparel, and lifestyle products sourced from artisans in Pakistan. The company focuses on textiles, ceramics, lacquerwork, clothing, and accessories that draw on regional craft traditions. Nimuri operates an e-commerce site offering items such as handloomed towels, Multan-made ceramics, vintage textiles, and
embroidered womenswear and girls’ dresses. It also offers quilts, cushion covers, scarves, and other home decor and fashion pieces. Nimuri works with small family-run businesses, female-led enterprises, charities, and not-for-profit organizations to bring these products to customers. In addition to online sales, it regularly presents its products at fairs, markets, and themed craft events where shoppers can view and purchase items in person.