and Android, the News360 app uses NLP and AI technology to recognize more than 1M distinct interests in people's reading patterns, learn what each user is interested in, and create a uniquely tailored stream of stories, just for them. As you read, our personalization platform understands your habits and behavioral patterns, and keeps adjusting News360, so that the more you use it - the smarter it gets.

In 2016, News360 also launched NativeAI, a Publisher Analytics platform that uses a similar NLP and AI driven approach to measuring digital media performance. NativeAI is a content analytics and audience intelligence platform, purpose built for digital publishers. It uses advanced machine learning and natural language processing (NLP) to process articles and analyse reader engagement with content to deliver unmatched actionable insights. Simply put, NativeAI allows publishers to skip the messy part of poring over charts and data and gives them meaningful recommendations that simply work. Learn more at https://www.native.ai