the backbone of our strategies and campaigns. The Hybrid Communication Principle is the direct result of where they find theirselves in the Sustainable Product Development Cycle, where more and more products aren’t just great for People, Planet and Profit but are also great products in their own right and measure up to and often even surpass the more traditional products they seek to replace. From recycled paper that is no longer grey and dreary-looking to the Teslas of the world, Green is also sexy--at last! So NewBase communicates both your Products’ USP’s as well as how good it is for People, Planet & Profit.

II) Independent Panel of Advisors: ensures their campaigns reflect concrete, fact–driven truths. Composed of a select group of economists, scientists, lawyers and businessmen whose task is to carefully examine your sustainable claims and match them to real, verifiable data. NewBase implemented this panel very early on, to avoid Greenwashing at all costs.

III) Integrated advertising agency: This means they start with a compelling strategy of engagement and cohesively implement this strategy across all relevant media, where each platform further re-enforces the message of the campaign. To further guarantee consistent quality media across all platforms, they produce all content in-house at their facilities in the Mile End, in creative Montreal. They also have a showroom in the beautiful Old Port of Montreal, where they demonstrate their latest cutting edge technologies -including eye-popping 3D without glasses & holographic product presentations- that maximize the impact of their campaigns.