Overview

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Total Equity Funding
$19.5M in 3 Rounds from 5 Investors
Most Recent Funding
$7M Venture on May 23, 2014
Headquarters:
Salt Lake City, UT
Description:
Needle is a technology and service platform facilitating e-commerce brands to use their advocates for live chat and customer engagement.
Founders:
,
Categories:
Crowdsourcing, E-Commerce, Messaging, Mobile
Website:
http://needle.com
Social:

Company Details

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Needle is a technology and service platform specializing advocate-based customer engagement strategies, allowing any business to recruit and enable their best advocates to directly engage with online visitors on its behalf.

Needle’s advocate solution transforms the customer experience for ecommerce brands by connecting advocates at the decision point to drive conversions. Needle identifies and recruits advocates, qualifying them through a progressive training and certification program that quickly and efficiently scales for ecommerce services, and keeps them intrinsically motivated with gamification and community support.

Needle’s spectrum of customer engagement offerings includes chat, Click-to-Email and other advocate-based engagement solutions.

Funding Rounds (3) - $19.5M

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DateAmount / RoundValuationLead InvestorInvestors
May, 2014$7M / Venture0
Jul, 2012$10.5M / Series B3
Feb, 2011$2M / Series A2

Board Members and Advisors (4)

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Offices/Locations (1)

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  • Needle, Inc. Headquarters

    14864 S Pony Express Dr

    Salt Lake City, UT 84065

    USA

Images (1)

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