- Total Equity Funding
- $19.5M in 3 Rounds from 5 Investors
- Most Recent Funding
- $7M Venture on May 23, 2014
- Salt Lake City, UT
- Needle is a technology and service platform facilitating e-commerce brands to use their advocates for live chat and customer engagement.
- Morgan Lynch, Mikko Valimaki
- Crowdsourcing, E-Commerce, Messaging, Mobile
Needle is a technology and service platform specializing advocate-based customer engagement strategies, allowing any business to recruit and enable their best advocates to directly engage with online visitors on its behalf.
Needle’s advocate solution transforms the customer experience for ecommerce brands by connecting advocates at the decision point to drive conversions. Needle identifies and recruits advocates, qualifying them through a progressive training and certification program that quickly and efficiently scales for ecommerce services, and keeps them intrinsically motivated with gamification and community support.
Needle’s spectrum of customer engagement offerings includes chat, Click-to-Email and other advocate-based engagement solutions.
Funding Rounds (3) - $19.5MUpdate
Board Members and Advisors (4)Update
|Mar 31, 2016||Internet Retailer - Brands reward repeat shoppers for being customer service agents|
|Feb 23, 2016||Silicon Slopes - News - Needle introduces Advocate Marketing Cloud to drive e-commerce|
|Dec 22, 2015||Philly.com - Will You Use Same Day Delivery Apps?|
|Nov 23, 2015||E-Commerce Times - Have You Started Your Black Friday Shopping Yet?|
|Jun 2, 2015||Business Wire - Needle Humanizes Customer Experience with Addition of Shopping Cart Feature|
|Mar 31, 2015||Business Wire - Living Spaces Sees Dramatic Business and CX Results from Its Needle-Powered Advocate Community|
|May 23, 2014||SEC - SEC|
|Dec 2, 2013||Mashable - How 3 Startups Use Data to Improve Ecommerce Sales|
Needle, Inc. Headquarters
14864 S Pony Express Dr
Salt Lake City, UT 84065