Company Performance Metrics
In 1911 NAXION was created as the world's first market research unit by Curtis Publishing, publisher of the Saturday Evening Post and Ladies Home Journal, under the leadership of Charles Coolidge Parlin, to provide guidance to advertisers by helping them understand their customers. NAXION guides shrewd, confident business decisions based on
exceptional integration of advanced research methods, marketing acumen, and target industry perspectives. Clients rely on NAXION to solve problems of strategic importance, organizational sensitivity and marketing or methodological challenge.
NAXION is a firm that aims to get all of it right — astute problem definition, data quality, sophisticated analytics and shrewd decision support. NAXION's century-long commitment to intellectual leadership in their industry is matched by a dedication to quality assurance in project execution. That appreciation for the importance of operational excellence motivated NAXION to become one of the first ISO-certified firms in their industry.
