Company Performance Metrics
Dan White: Chief Financial Officer
MYSN, the “mobile youth sports network”, is a powerful new advertising platform. As ESPN is a cable network for pro and college sports, MYSN reaches the youth sports community – millions of players, parents and coaches. Instead of cable TV, we use mobile phones and tablets as our network.
The youth sports community is a coveted demographic
among advertisers: moms, dads, kids and teens. MYSN instantly connects with them all.
Because of their busy lives this is a very difficult demo to engage. MYSN solves this problem by becoming part of their daily routine.
Whether it be at home, waiting in a car, checking game schedules, planning snacks, getting practice times, news about weather delays, league standings, or individual statistics: MYSN delivers all this information in one easy-to-use mobile app, promoted through our exclusive relationships with the leagues and clubs to which they belong.
MYSN currently serves over 300 youth leagues and clubs, comprised of more than 155,000 players, 30,000 team administrators, 200,000 parents.
KEY BUSINESS METRICS
1) Very Low Acquisition Cost per User:
Youth sports are highly organized: Teams belong to clubs, which belong to leagues, or state associations. This structure enables us to reach thousands of coaches, players and parents in single announcements.
2) Excellent Recurring Revenue:
Advertisers come from a broad range of products & services, and each user has a multi-year life cycle.
RECENT PRESS
Last month MYSN was named the exclusive mobile service provider for CalNorth – an enormous state association: they have about 200,000 players and coaches. More announcements to come soon.
TODAY
We now have rapidly developing initiatives on the East Coast, in Southern CA, and the Midwest.
Pilot projects are underway of a version for High Schools.
MYSN is building the largest mobile platform to engage the highly desirable ""active family"" demographic. Come join us ! A Summary Term Sheet is in ""Documents"".
