nutrients. Drip irrigation can increase the efficiency of water and fertilizer by between 20%-50% and increase yields by 30%-100%. Drip irrigation also preserves nutrients in the soil and increases land longevity. Despite these benefits, drip irrigation technology has proliferated to only 5% of arable land. MyRain launched to provide small plot farmers access to this technology by creating a retail and distribution network focused on the four main tenets of accessibility; education, availability, price, and service.

Since its inception, MyRain has built an efficient distribution network to distribute drip irrigation and more than 20 other high impact farm implements to the small farmers of Tamil Nadu, India. With the mission of enabling sustainable economic development for small-plot farmers.