unique advertising model. Myfitbrain started with the premise of allowing everyone to benefit from fun software that stimulated the mind. For that to be possible, Myfitbrain came up with a new advertising model that allows advertisers to dynamically load products into the game pieces, significantly increasing product recognition compared to traditional advertising methods.

Myfitbrain includes multiple types of mental fitness games focusing on different parts of the brain to sharpen the overall brain and encourage the generation of new brain cells. While some consumers exclusively enjoy games such as Sudoku or crossword puzzles which stimulate some areas of the brain, stimulating many cognitive areas of the brain is significantly more beneficial. The learning management system built into Myfitbrain will maintain a player's performance and drive them through the different games while challenging different cognitive abilities.

The patent-pending advertising model will incorporate a company's brand name or products (icons) directly into the playing of the brain games. During play, users will be directly interacting with the icons. While people play the games, they will repeatedly say the icon name to themselves.

Myfitbrain will continue to develop more mental fitness games to keep the novelty of the game playing high which helps to stimulate the brain. Myfitbrain will work closely with its advertising partners and their agencies to develop challenging games that incorporate products into the games and that is stimulating to the mind.

The software was developed in conjunction with Kreeda Games India Pvt. Ltd., located in Mumbai, India. The system is hosted utilizing cloud technology to enable rapid expansion with a robust infrastructure.