Company Performance Metrics
My Auctions is a Tokyo-headquartered marketplace company redefining the global trade of preloved luxury jewelry and diamonds. Through its two platforms — Zipang and Jewel Live — My Auctions serves the full spectrum of the secondary jewelry market, from institutional dealers and wholesalers to individual collectors worldwide. Zipang, the
company's B2B auction marketplace, has processed over $100M in cumulative GMV with operations across Japan, Hong Kong, New York, and the UAE. Built on an asset-light commission model, Zipang has been profitable since inception — with over 80% of revenue generated from international buyers, reflecting deep cross-border demand for Japanese preloved jewelry. Jewel Live is My Auctions' C2C platform, designed to bring retail consumers directly into the preloved jewelry ecosystem through real-time auctions and transparent price discovery. My Auctions is now building proprietary AI purpose-built for the jewelry and diamond industry — targeting the three most critical gaps in the market: predictive pricing, fraud detection, and identity verification. No incumbent marketplace has developed these capabilities at depth, and My Auctions' transaction history and dealer network position it uniquely to train models that improve with every trade.