Company Performance Metrics
The Internet has become an essential part of our daily life, and companies realize that the Internet can be a shopping channel to reach existing and potential consumers.
Online purchasing is not entirely a new concept to grasp. It has been lingering in the background ever since the Internet was commercially available to the public. Many
companies have utilized the Internet as a channel for fashion retail marketing (Murphy, 1998), such retailers as Gap clothing.
Reasons Shoppers Cite for Buying Online
Save time by not going to store 70%
Can shop when stores are closed 69%
Avoid the holiday crowds 68%
Might be able to find better prices 59%
Can find products online more easily 52%
Find products not available in stores 50%
Easier to compare prices 47%
Have gifts sent directly to recipient 36%
Can avoid wrapping gifts 13%
Can earn loyalty points 13%
Purchase from wish list 10%
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