Company Performance Metrics
Mude is a strategic brand and creative agency operating our of Sydney and Canberra that treats brand as a competitive lever. The work starts with positioning: where you compete, who you're for, and what you can own that nobody else can claim. From there, it becomes identity, creative, websites, video, and photography. Mude's client list
spans government, entertainment, FMCG, property, technology, and the not-for-profit sector. Recent work includes brand strategy and identity for Worldview Foundation, a national breast cancer campaign with BreastScreen Australia, competition builds for Amazon Music, and a rebrand for Capital Athletics. International production has taken the team to Japan with Kawasaki and Panasonic Energy, and to Tonga for a documentary with SPREP.
Services include brand strategy, brand identity, packaging design, video production, photography, graphic design, web design and development, and digital marketing. The agency is set up to work alongside in-house marketing teams rather than replace them, focusing on the brand and creative work that shifts market perception, pricing power, and competitive positioning. Six Gold Telly Awards in 2024. Work delivered nationally and internationally. Mude has also built Mood on the Roof, a cinematic rooftop live music series that has become a cultural project in its own right. https://www.moodontheroof.com/
