Company Performance Metrics
MRops provides market research operations services in the United States and internationally.
It offers online and offline data collection, mobile market research, sample management, and international data collection services. The company also provides In-Home Use Tests (iHuts) that provides in-home product testing services; develops a portfolio
of reporting and data delivery solutions; and statistical services, including regression/correlation, TURF, maximum difference scaling, cluster and segmentation analysis, correspondence analysis/multidimensional scaling, discrete choice and conjoint analysis, structural equation modeling, and hierarchical linear modeling.
Mrops was founded in 2007 and is based in Warrington, Pennsylvania with additional offices in Doylestown, Pennsylvania; Minneapolis, Minnesota; Hyderabad, India; and London, United Kingdom.
