Mousalli offers a range of kibbeh items such as kibbeh with shawarma, kibbeh Shami, kibbeh Labneh, and kibbeh Dababh, along with snacks like crispy, scallop, and supreme items. The brand provides franchise rights to partners in multiple countries, supplying operational support, training, and menu standards for new branches. Through its restaurants and franchises, Al Mousalli focuses on delivering shawarma-centered dining formats suited to quick-service and casual dining customers.