Company Performance Metrics
Ernesto Mendizabal: Founder & CEO
Santiago Pinto Escalier: CO-Founder & Board MemberPast Role: Smowtion, Co-Founder
Our goal is to build a billion-dollar company in Latin America, leveraging over 25 years of experience in e-commerce and the automotive industry across multiple countries.
After our success with DeRemate.com, we applied our expertise to the used car sector—a $100 billion industry in Latin America with margins of up to 15% between purchase and
resale. From 2006 to 2012, Motormax specialized in buying and selling used cars and corporate fleets. Between 2013 and 2017, we experienced strong growth in vehicle financing.
In 2018, we joined OLX Autos, first in Argentina and later leading operations across Latin America, reaching 5,000 transactions per month. When OLX decided to exit the business, we relaunched the Motormax brand with the ambition of transforming the industry at scale.
