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In 2018, MotivIndex launched its first fully supported SaaS product called MotivBase.com.

MotivBase is the world’s first AI Anthropologist that performs true observational ethnographic research on any topic or trend using big data in the form of the millions of consumer interactions happening every day, online. It instantly uncovers the hidden meanings that consumers inadvertently create around topics and trends in culture. More importantly, it quantifies these hidden meanings, helping our clients to not only uncover hidden demand spaces but also size them, understand their level of volatility, and predict their future.

MotivBase also instantly delivers the socio-demographics, the dominant attitudes, motivations, values, and fears that drive consumers in the context of any topic or trend, and an understanding of how mature and prevalent the trend is in the market.