the key to ubiquitous animation on the Web, both for wired and wireless applications. With MorphInk files, download delays are reduced or eliminated and full motion rich media in any Web ad format become possible. Equally exciting, MorphInk is enabling an entirely new animation realm for the wireless Web, where the memory, energy, CPU capability, and bandwidth limitations require the perfect combination of compact files and economical playback. MorphInk already provides such a uniquely efficient combination, critical to applications on cell phones, PDAs and other wireless devices. MorphInk animation authoring tools are able to publish in their own compact format and in other current Web formats such as Flash (SWF) or Animated GIF, creating a flood of new high-quality animations to be published and shared across the Web and embedded in e-mails or presentations.