enabling homeowners and sellers to post seller stories about their homes and local areas. Estate agents can use these stories to identify and connect with more context-aware buyers and potential seller clients through Moovafy, while all formal transaction activity remains with agents. Moovafy also hosts local business stories as paid partner features for lifestyle and home-related businesses that want to introduce themselves to people moving into an area. The company provides optional paid story writing support and operates its platform in a beta phase as it grows its community across the UK.