Company Performance Metrics
Moopon is a Customer-Sourced social media advertising platform for local merchants.
Customers with smartphones and social media (SM) channel are the local merchant's best customers, since they can and do create content (not limited to, but think food pics) and post it on their SM.
Most local merchants do not have the time nor the money
to produce 24/7 SM posts. Customer-Sourced ads address both of those issues, since the content and distribution is done via the customer's SM channel.
From the user's perspective, Moopon is a mobile app that allows them to post on SM in order to get a discount at the merchant location. From the merchant's perspective, Moopon is a SM ad platform to manage Customer-Sourced SM ads.
To incentivize the customers, the local merchants give a nominal reward/discount to customers for using Moopon. Moopon collects a monthly fee from merchants who use the platform.
