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Moodybear is an independent apparel brand that designs and sells custom clothing and accessories for the gay bear community and its wider audience. The company operates an online store offering hand-made and custom-printed garments featuring over 600 themed designs. Its catalog includes 100% cotton T-shirts, vests, hoodies, gym wear, underwear,
jockstraps, and seasonal apparel. Moodybear also produces accessories such as themed hand fans and headwear that are used at LGBTQ+ events and pride celebrations. Many designs draw on geek culture, comics, gaming, pride iconography, and BDSM or kink themes specific to the bear subculture. The brand supplements its ecommerce operations by trading at community markets and bear events and by offering occasional bespoke print services on request.