enhance immersion and empathy by allowing users to view content from a first-person perspective instead of a third-person viewpoint; the ability to foster active engagement by resonating with the MZ generation's trend of actively consuming content while interacting with various entities; and the fact that it is a user-friendly solution that enables users to implement augmented reality (AR) effects directly through Instagram without the need for a separate application, record and save these effects as short-form videos, and effortlessly share them across social media platforms.