development and continuous improvement of a company’s web presence as their central marketing component. While social media marketing, search engine marketing, pay-per-click advertising and other internet marketing tactics are often critical elements of the overall strategy, it’s Modmacro’s belief that a company’s website and the direct search rankings thereof are the most direct path to growth, targeted exposure and building an authentic brand.

Modmacro also maintains an ever-expanding portfolio of digital assets and brands of their own. A network of online business directories for each of 34 Southern California cities is one such example.

The company’s three core pillars are web, business and community. Of late, Modmacro has engaged in more community-related initiatives including building a series of free tools for webmasters, business owners and web designers. The company is also developing a network of small business partners with the goal of creating a private education grant program that will provide financial gifts to deserving college students.