Company Performance Metrics
ModernKind develops waterless personal care products designed to reduce single-use plastic and packaging waste. The company focuses on in-shower powdered haircare and body care, including moisturizing and smoothing shampoo powders and powdered body wash. Its formulations use plant-based ingredients such as coconut-derived surfactants, oat flour,
aloe vera, and sorbitol, and are described as vegan, cruelty-free, sulfate-free, and paraben-free. The products are packaged in refillable aluminum bottles with home-compostable refill pouches to support low-waste routines. ModernKind sells online through a direct-to-consumer e-commerce store and offers subscription options that automatically ship refill packs on a regular schedule. Its products are targeted at consumers looking for travel-friendly, lower-waste alternatives to traditional liquid toiletries.
