minimizing waste and environmental footprint. Consumers are able to ‘see now, try now, buy now’ direct from the runway, knowing if the latest designs will fit, providing the ability to make pre-sales before designers have to manufacture, reducing risk and space needed for inventory. Modern Mirror is developing a virtual fit experience called the Avant-Garde Fitting System (AFS), which provides consumers the ability to virtually experience how clothing looks, fits and wears on their own personal image without ever stepping into an ordinary fitting room again, through the use of body imaging and 3D visualization technology.

Modern Mirror will deliver enhanced and immersive brand luxury shopping experiences both in store and online; positively influence consumer purchasing behaviours; maximize designers’ revenues and significantly increase their profits; strengthen conversion rates and decrease the amount of returns and exchanges, while providing vital data and demographics to assist with sizing, design and production; and better connect brands with their global audiences, increasing consumer loyalty.