Acquired by on January, 2011
Total Equity Funding
$3.5M in 3 Rounds from 2 Investors
Mclean, Virginia
Mixx is a user-driven social media site allowing users to submit or find content by peers based on interest and location.
Social Media, Developer Tools, Social Bookmarking

Company Details


Chris McGill, formerly the General Manager of Yahoo News and more recently the VP Strategy at USA Today is the founder of another 2007 social news site called Mixx. To put it into context, it's a sort of cross between Digg, LinkedIn and MyYahoo. In a nutshell, its a social network that lets you find and share news based on your interests and location.

One aspect of the service - each user has a customized Digg-like experience, effectively creating smaller niche versions of the popular social news site. That means niche publishers get to play, too. Today they are largely shut out of Digg. But popular stories from more obscure topics can get traffic traction through Mixx. Stories, video and photos can all be bookmarked.

And Mixx hopes to partner with those publishing partners to provide easy bookmarking links back to Mixx. That will drive traffic back and forth, with both sides theoretically winning.

Each user gets a customized home page with news items that Mixx thinks you'll find relevant. There are also links to overall popular stories, as well as categorized stuff like business, sports and health. Users can also create and join topical based groups, which allow them to further refine the news they submit and receive.

In April 2008, Mixx released an API that allows web services to view, submit, and comment on Mixx items and media.

Amongst the newer social media sites Mixx competes with the likes of Thoof, SpotBack and Feeds 2.0.

Funding Rounds (3) - $3.5M

DateAmount / RoundValuationLead InvestorInvestors
Feb, 2008$2M / Series B1
Jun, 2007$1.5M / Series A1
Jan, 2007undisclosed amount / Series A1

Investors (2)

Series A (Lead)-
Series B (Lead)-
Series A (Lead)-

Current Team (1)


Board Members and Advisors (1)


Products (2)

  • Mixx was added to CrunchBase in 2007
  • TweetMixx is a web-based Twitter client that allows you to more easily discover the links your contacts share.

Competitors (10)

  • Boxnutt provides an online platform that allows users to discover and share trending topics on the web.
  • Digg Inc. operates a website that enables its users to find, read, and share the most interesting and talked about stories on the internet.
  • nobosh.com is a business, finance and technology news site that uses multiple algorithms to aggregate relevant media content.
  • Pligg enables users to create an online community where anyone can submit articles, vote on them, and leave comments.
  • Popularo is a user driven social news aggregation website launched in February 2008. It is based on the theory that a user should vote for
  • The RatherGather Network aims to bring current and interesting news to your fingertips in a simple way.
  • StumbleUpon is a discovery engine that finds and recommends personalized web content to its users.
  • Subbmitt.com is a social news site similiar to Digg or Mixx, except that on Subbmitt, all articles submitted make the front page.

Offices/Locations (1)

  • Office

    Mclean, Virginia 22102

    United States

Past Team (2)


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