8
58
Growth Score
-9 pts
Heat Score
1 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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Mission Pets is dedicated to enhancing the lives of pets and their owners through innovative apparel and accessories.
Carmine Petruzello: CEO, Member Board of Directors- Michelle Elliott: Co-Founder
About the Company
Formerly SimplyShe, Mission Pets launched its pet fashion business in 2004 and became America’s market leader in the pet lifestyle category, offering trend-driven products with a high-end look and feel at customer-friendly prices.
Today Mission Pets sells its pet products under several different brands including: SimplyDog™, SimplyCat™, Lulu
Pink™, Wag&Bone™, Wag-A-Tude™, Smoochie Pooch™, Dog 101™ and Pup Crew™.
Since its inception, Mission Pets has generated a strong media following — and has been featured in numerous TV shows including “Oprah” and “The Big Idea with Donnie Deutsch” as well as over 50 magazines and newspapers such as People, Entrepreneur, USA Today, InStyle, and Glamour.
Women Founded
