launches by executing primary consumer research to identify/create/refine concepts and platforms, making those ideas' reality by formulating protocepts and designing new brands & packaging structures, producing small runs of prototypes (500-1000 units) and then helping to execute quick & iterative test markets to see if the innovation holds together and how it can be improved. All of this is done with an entrepreneurial lens/approach and a heavy emphasis on clarifying the strategy & insights that drive your opportunity.