(Dateline: Montréal, Québec, Canada - December 17, 2010)

MIRROR READ APP JUST RELEASED ON iTUNES: The most exciting Smart Gifts you can give yourself, or someone else, this year. New games and books for readers of all ages.

Leonardo da Vinci and Lewis Carroll were only the most famous mirror readers. Today, everyone can practice like the experts: Decode content written in reverse, read from right to left. -------------------------------------------

Why, you ask? It’s not just a novelty. The research evidence is clear: Mirror-reading practice excites regions of the brain not associated with regular reading. New fMRI studies show that in adults, Mirror Reading practice leads to gray-matter growth in the right hemisphere, in key areas involved in mental transformation, problem-solving, and creative thinking. It’s the next chapter in Brain Training.

How to keep the challenge of mental exercise alive, interesting and relevant? With Mirror Read, the concept is Cake and Cake. Right-brain training with current content - to your taste.

MIRROR READ WORD GAME APP * now available on iTunes for iPod Touch, iPhone & iPad. Download the Demo for free and play before you buy. $.99 to unlock full features.

1. Mirror Read RSS Headline News Your choice of news articles from leading RSS feeds, reversed: World, Entertainment, Sports, Tech, Financials. Efficient, productive, completely unique mental activation for the News Buff. 2. Mirror Read Scramble Classic word game does the twist. Reversing the letters transforms an easy word-find into a code-cracking puzzle. It’s right brain play for all Word Gamers, beginner to elder.

Leading Edge Research: Recycle Your Neurons In elders, researchers investigate neuroplasticity through mirror reading with Alzheimer’s and Huntington’s, as well as brain-injured, patients. Mirror Reading is a focus of research on gifted, regular and reluctant readers, kids with learning disabilities and children on the autism spectrum.

Individuals who mirror read and regularly practice are part of a cutting edge field of research on brain transformation. Which is secondary to the fact that it is just plain fun. And it’s not always the best readers who make the best Mirror Readers.

Dr. Shelagh Robinson, Psychologist and Mirror Read President: I developed the Mirror Read RSS Headline News app, because I was interested in creating engaging mirror text content for my research. And because I wanted to indulge in my guilty pleasures with justification - to read my entertainment news at the same time that I was doing my neurons some good. ========================

MIRROR READING REVOLUTION on iTunes. Download the free Game App Demo and get a peek at best-selling Mirror Read Children’s Book “Mr Puff & Mr Peeve: The Double-Sided Dog.“ Also, get free VIP access to Mirror Read Messaging for Facebook and email, info on Mirror Read Research, and more.

*Unlock the full app for access to Leaderboards and Friend Challenges. Monitor your progress as a mirror reader.
 MIRROR READ BOOKS.. *The most unique children’s books available this season. Printed in reverse to be read in mirrors big and small, they inspire special connections and wonderful eye contacts. Then decode them without a looking glass. These are not your ordinary side-by-side stories. Check out the Gallery of Mirror Reading Parents and Kids on our website: HYPERLINK "http://www.mirrorread.com" www.mirrorread.com.

“My Middle Name is Truck“ & “Mr Puff & Mr Peeve: The Double-Sided Dog.“ MR Books are available in English and French, with more stories coming early in the new year. On sale in select stores and online. In soft-copy and eBook format, $ 5.99 - $11.99 
-Mirror Read Inc. is the only company in the world transforming text into mirror formats for entertainment and brain-training purposes. Canadian owned and operated.
 -Visit HYPERLINK "http://www.mirrorread.com" www.mirrorread.com to start activating your cortex…find the MR Blog, Forum, the latest science on Mirror Reading, and try out the Mirror Read Messaging Module.

Contact: Dr. Shelagh Robinson, Montréal, Québec shelagh@mirrorread.com Tel: 514-495-1071

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