to 6,000 active Canadian members.

With a professional background in fashion, Minitrade.ca founder Isabelle Doucet created the site in 2012 through her own need, recognizing of a gap in the marketplace through personal experience. “Prior to having children, I would have scoffed at the idea of purchasing previously worn items for my children,” said Doucet. “But once I experienced the frustration of investing in my children’s wardrobe and having expensive items outgrown while still in absolutely pristine condition, I knew there was a better way to dress my children…while having it make more sense financially.”