Company Performance Metrics
- Mohammad Masum: Managing Director and Co-founder
Overview: MiM Digital Marketing Solution Ltd., commonly known by its brand MiMSMS or MiM SMS, is a Bangladeshi technology company specializing in enterprise messaging and digital communication solutions. Established in 2014 and registered under the Office of the Registrar of Joint Stock Companies and Firms (RJSC) in Bangladesh, MiMSMS has become a
leading provider of bulk SMS and telecommunication services for businesses and organizations across multiple sectors.
Mission: The company’s mission is to empower businesses with reliable, scalable, and cost-effective communication tools that facilitate engagement with customers, enhance marketing reach, and streamline critical notifications. MiMSMS focuses on simplifying digital messaging for both technical and non-technical users through easy-to-integrate APIs, intuitive dashboards, and robust delivery infrastructure.
Products & Services: MiMSMS offers a comprehensive suite of messaging products designed to meet diverse business needs: Bulk SMS Solutions: High-volume messaging services including promotional and transactional SMS for mass outreach. Masking & Non-Masking SMS: Brand-enhanced messages with sender name masking or numeric sender IDs. OTP & Verification SMS: Secure one-time password delivery for authentication and account security. 2-Way & Incoming SMS: Interactive messaging that enables businesses to receive responses and manage inbound communication. Location-Based & Targeted SMS: Geographically tailored campaigns to reach specific customer segments. Voice Messaging Services: Automated voice calls for notifications, alerts, and campaigns. Developer Tools & API Integrations: RESTful APIs and plugins for seamless integration with apps, CRMs, and systems.
Technology & Platform: MiMSMS’s platform is engineered for high throughput and low latency delivery, leveraging redundant connectivity and smart routing to ensure optimal message success rates. Real-time delivery reporting, exportable analytics, and developer-friendly APIs enable businesses to monitor performance and integrate messaging into their existing workflows efficiently.
Market & Customers: While rooted in Bangladesh, MiMSMS serves a diverse clientele that includes government departments, financial institutions, educational institutions, healthcare providers, NGOs, and private enterprises. The company’s services extend to international clients across the United States, United Kingdom, Singapore, UAE, India, Malaysia, and other regions, supporting global communication needs.
Licensing & Compliance: MiMSMS operates as a licensed SMS aggregator under the Bangladesh Telecommunication Regulatory Commission (BTRC), ensuring compliance with local telecom regulations for enterprise messaging.
Competitive Positioning: The company differentiates itself through reliable delivery infrastructure, multilingual SMS support (including Unicode and long-message handling), extensive API support, and a focus on customer experience with 24/7 support and detailed reporting tools. It competes with both domestic and global messaging providers in the telecommunications and digital engagement space.
Why MiMSMS?
Fast and reliable bulk messaging with real-time reporting. Flexible integration options for businesses and developers. Broad service portfolio covering all major SMS and voice communication needs. Strong presence in Bangladesh with growing international reach.