Overview

Update
Status
Millsberry has been closed
Headquarters:
mem, TN
Description:
Millsberry is a video game created by General Mills as a marketing tool for promoting their products, services and company.
Website:
http://millsberry.com

Company Details

Update
Founded:
2004
Closed:
Closed, Date Unknown
Employees:
None found in Crunchbase

Millsberry is an "advergame" hosted by General Mills. It is essentially a marketing tool used to showcase General Mills products. Users start out in the city of Millsberry by customizing their character. You can choose your own clothes, hairstyles and everything else. Once you've gotten your character down you need to choose a neighborhood to live in. The Millsberry map includes a multitudes of neighborhoods located near schools, parks and a downtown area. They are designed to closely resemble the neighborhoods of Millsberry users.

In Millsberry you can play games of many genres from snowboarding to karate to fishing. Good performances are rewarded with Millsbucks with which you can buy more clothes, toys, furniture or anything else sold in the virtual world. Keep your character in "good shape" by feeding it the right food and giving it exercise and you'll have a better chance of getting Millbucks.

Close competitors in the advergaming space include [Barbie Girls](crunchbase.com/company/barbiegirls) and CandyStand.com.

Products (1)

Update
  • The Millsberry Kids' World is an international pre-school for children up to the age of five plus.

Competitors (2)

Update
  • Barbie Girls is an online virtual world that provides videos, games and activities for girls aged 6-16.
  • Webkinz offers plush pets and a virtual world for kids, where they can care for their pet and play games with other virtual pet owners.

Offices/Locations (1)

Update
  • blake

    1457

    1327

    mem, TN 3086448

    USA

Past Team (1)

Update

Add Funding Rounds

Add Acquisitions

Add Board Members and Advisors

Add Sub Organizations

Add News

Add Memberships

Add Customers

Add Partners

Add Images

Add Videos