29
Growth Score
pts
Heat Score
-16 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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Mobile interactive fiction
Roger Phillips: Business Operations
Roger Goscomb: Company Secretary
About the Company
mifiction stands for Mobile Interactive Fiction. It is the fiction publishing name of Mobile Interactive Horizons Ltd, a UK company which designs, creates and supports the concept of mifiction and moooks.
A moook stands for a Mobile Book which is designed to be read on a mobile phone, PDA or other mobile device. Each moook is usually around 10
chapters long and each chapter contains 10 to 15 sections. The average length is around 25,000 words. The reader makes decisions on the progress of the story by choosing options in the sections which lead to different sections depending on the choice. This makes the stories interactive - something that is difficult to achieve with a normal book.
