Company Performance Metrics
Midday is a strategic design agency that focuses on branding and packaging for consumer products. The company develops brand strategy and architecture, including positioning and portfolio structure for multi-product ranges. It creates verbal identities and names, producing tone of voice guidelines and copywriting for use across channels. Midday
designs packaging and structural formats for consumer packaged goods, covering graphics, form, and unboxing experiences. It also provides brand identity systems, including logos, motion assets, and digital applications that connect physical and online touchpoints. The agency offers brand guardianship services, maintaining consistency of visual and verbal assets as brands expand. Its work spans food, beverage, lifestyle, wellness, and other consumer categories.
