Company Performance Metrics
Rattan Chadha: Founder
MEXX is an international lifestyle brand of Dutch origin and designs clothes, shoes and accessories for men, women and kids. It is engaged in marketing, wholesale and licensing of fashion products in the mid-priced, contemporary market segment. The MEXX brand has its roots in the 1970s. It started with fashion designer Rattan Chadha and his
business partner Adu Advaney. They supplied private label clothes for department and wholesale stores in the Netherlands. In 1980, this resulted in the creation of two well-known Dutch clothing brands-Moustache for men and Emanuelle for women. These two brands were combined in 1986 to create MEXX. The company created the name using M (from Moustache) and E (from Emanuelle), plus XX (an abbreviation for "Kiss! Kiss!") and became a brand with €1 billion in revenue.
