Company Performance Metrics
Meteor Affinity is a new media organization specializing in affinity marketing. Their focused and strategic expertise in acquisition, social media, email and user experience leads to campaign optimization.
As a licensee of NASCAR since 2004, they have built and operated “The Official NASCAR Members Club,” a continually growing subscription-based
program giving highly engaged fans of the sport access to exclusive products, VIP event access at races throughout the country, as well as special offers from their NASCAR partners.
Over the years of managing the club, they pioneered methods to optimize how they market and promote to this group of avid NASCAR fans. Their approach to marketing has benefitted not only their subscription business, but many of their NASCAR partners as well, ranging from insurance groups to charity organizations.
