Company Performance Metrics
- Ivica Ćorluka: Head of Products
Metaprofile is a global TV metadata intelligence company founded in 2011, trusted by leading telecoms and streaming platforms including du Telecom (UAE), Deutsche Telekom NatCos, Ooredoo Qatar, Cineverse, and BH Telecom. The company's proprietary metaDNA engine enriches EPG, VoD, and sports metadata with emotional tags, cinematic themes,
moods, and audience context, going beyond traditional genre and keyword classification to enable smarter content discovery, personalization, and viewer retention. Metaprofile processes metadata for 10,000+ TV channels across 140+ countries and serves over 1.5 million TV subscribers through its operator clients. Core products include: EPG Metadata (live TV schedules in XMLTV/JSON for 140+ countries), Content Discovery (Reason to Watch AI metadata, semantic search), Global Sports Hub (sports EPG, live scores, league and club imagery), Media Monitoring Metadata, and metaADS, an AI-powered contextual advertising intelligence engine that analyzes video content at the scene level to generate structured ad placement briefs with emotional and narrative context. Metaprofile serves telecoms, IPTV and cable operators, OTT streaming platforms, broadcasters, and media analytics companies across Europe, the Middle East, Asia-Pacific, and the Americas.
