Overview

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Total Equity Funding
$19.49M in 3 Rounds from 2 Investors
Most Recent Funding
$12M Series B on October 17, 2014
Headquarters:
London
Description:
Metail is a virtual fitting room service for fashion retailers that allows customers to create a 3D model of themselves and try on clothes.
Founders:
Categories:
E-Commerce, Internet, Health Care, Social Media, Retail, Fashion, Customer Service
Website:
http://www.metail.com
Social:

Company Details

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Metail is a virtual fitting room service for fashion retailers that allows customers to create a 3D photo-realistic model of themselves from just two uploaded photos, in only a few minutes. Customers can then try on clothes, see how they fit and create and share their looks. Once a customer has made their model, they can login to their Metail profile with any partner retailer using the service.

Metail was started in 2008 by CEO and Founder Tom Adeyoola who wanted to help his girlfriend find well-fitting clothes she liked without spending hours in shop changing rooms. Inspired by work carried out by Professor Roberto Cipolla at Cambridge University, Metail has since filed patents, raised over £2m in funding and built a highly skilled team dedicated to solving the problem of finding the right fit when shopping online.

Metail aims to become the global body shape and visualisation experts. Metail can change the way people view body image and clothing by empowering users to dress for their own personal shape rather than for the projection of the ‘ideal’ form. Wherever there is a social or transactional experience involving the body, Metail wants the customer to be able to access their profile. These enhanced experiences will not just be online but also in shops, on mobiles and tablets and on TV.

Funding Rounds (3) - $19.49M

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DateAmount / RoundValuationLead InvestorInvestors
Oct, 2014$12M / Series B1
Dec, 2013£2.6M / Series A1
Mar, 2011£2M / Angel0

Investors (2)

InvestorRound(s)Partner(s)
Series B-
Series A (Lead)-

Current Team (6)

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Products (1)

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Competitors (3)

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  • collaborative platform for e-custom fit apparel
  • Fits.me develops software solutions that enable retailers and brands to understand their customers in terms of fit and preference.
  • My Virtual Model provides visualization and identity solutions in the fashion and home decor industry.

Offices/Locations (3)

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  • New Loom House

    101 Back Church Lane

    London, E1 1LU

    GBR

  • Head office: London

    7 Plough Yard

    London, EC2A 3LP

    GBR

  • Tech office: Cambridge

    Suite 16 Millers yard

    Cambridge, CB2 1RQ

    GBR

Past Team (2)

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Images (1)

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