- Total Equity Funding
- $19.49M in 3 Rounds from 2 Investors
- Most Recent Funding
- $12M Series B on October 17, 2014
- Metail is a virtual fitting room service for fashion retailers that allows customers to create a 3D model of themselves and try on clothes.
- Tom Adeyoola
- E-Commerce, Internet, Health Care, Social Media, Retail, Fashion, Customer Service
Metail is a virtual fitting room service for fashion retailers that allows customers to create a 3D photo-realistic model of themselves from just two uploaded photos, in only a few minutes. Customers can then try on clothes, see how they fit and create and share their looks. Once a customer has made their model, they can login to their Metail profile with any partner retailer using the service.
Metail was started in 2008 by CEO and Founder Tom Adeyoola who wanted to help his girlfriend find well-fitting clothes she liked without spending hours in shop changing rooms. Inspired by work carried out by Professor Roberto Cipolla at Cambridge University, Metail has since filed patents, raised over £2m in funding and built a highly skilled team dedicated to solving the problem of finding the right fit when shopping online.
Metail aims to become the global body shape and visualisation experts. Metail can change the way people view body image and clothing by empowering users to dress for their own personal shape rather than for the projection of the ‘ideal’ form. Wherever there is a social or transactional experience involving the body, Metail wants the customer to be able to access their profile. These enhanced experiences will not just be online but also in shops, on mobiles and tablets and on TV.
Funding Rounds (3) - $19.49MUpdate
Current Team (6)Update
|Jul 11, 2016||CIO India - How abof.com is using 3D virtual rooms to reduce product return rates|
|May 23, 2016||Times of India - Sitemap - Fashion portal partners with IBM for 3D virtual trial room|
|May 4, 2016||Tech City Insider (London) - Tech startup hiring ‘up 49% year-on-year’|
|Apr 5, 2016||Tech City Insider (London) - Metail finds perfect digital fit|
|Feb 24, 2016||TechCrunch - Startups Back Britain To Remain In EU|
|Oct 30, 2015||Business Wire - Metail Announces First Partnership in Asia with the Aditya Birla Group for abof.com - India’s Premium Online Fashion Destination - Allowing Users to Try on Clothes Online for the First Time in India.|
|Oct 30, 2015||Business Wire India - Metail Announces First Partnership in Asia with the Aditya Birla Group for abof.com - India’s Premium Online Fashion Destination - Allowing Users to Try on Clothes Online for the First Time in India.|
|Apr 28, 2015||TechInAsia - Rocket’s ecommerce giants are a huge part of virtual fitting startup Metail’s strategy|
collaborative platform for e-custom fit apparel
Fits.me develops software solutions that enable retailers and brands to understand their customers in terms of fit and preference.
My Virtual Model provides visualization and identity solutions in the fashion and home decor industry.
New Loom House
101 Back Church Lane
London, E1 1LU
Head office: London
7 Plough Yard
London, EC2A 3LP
Tech office: Cambridge
Suite 16 Millers yard
Cambridge, CB2 1RQ