Company Performance Metrics
In 2008, Mesmo.tv pivoted into Mesmo Games with the launch of one of the first female-focused role playing games on Facebook, Make Me A Celebrity, in April 2008. Mesmo Games went on to become a leading social game portal on Facebook with over 50 million users. Mesmo Games was amongst the top 10 of all games on Facebook by monthly and daily active
users. Mesmo was acquired by GSN in 2010 and rebranded as GSN Games on Facebook, iOS and Android and went on to become a top 10 grossing application.
Mesmo.tv launched in June 2007 as a social video discovery site that let you tag videos you like and throw them into a personalized content stream and channels. You could add videos, TV shows and podcasts from any website by submitting links directly to the site, RSS, and a bookmarklet. They also had a Facebook application. The application came preloaded with a database of TV shows drawn from the top network sites. Mesmo helped you discover new video content based on the videos, channels and users you liked. Mesmo took these preferences and matched you up with individual videos, channels, and users sharing similar tastes. Mesmo.tv expanded to become the first and largest social TV site on Facebook with TV shows from ABC, CBS and Hulu, a user generated TV Trivia game including content from over 10,000 TV shows and fan sites for your favorite shows.
