Total Funding
50
Total FundingSeed raised
Growth Score
pts
Heat Score
-5 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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Mercanto helps retailers show each shopper exactly what they like.
Dalila Alegre: Finance Director- Peter Duffy: CEO
About the Company
Mercanto is a personalisation platform specialising in email. They do this by: 1. Building a taste profile of each shopper’s unique tastes and interests. 2. Using a ranking algorithm to merchandise the best content for each shopper. By knowing each shopper’s preferences across multiple sessions and transactions, Mercanto determines the best
content for each individual shopper. This maximises relevance for shoppers and boosts revenue for brands.
