Company Performance Metrics
MeltSpot is essentially human-centric. Their ultimate goal is to generate value for the end customer by providing in-depth data using sophisticated technology that is beneficial for anyone wanting to learn more about human behaviour, whether it is for research purposes or to create better services and experiences.
There is a popular saying that
“data is the new oil”. The comparison has strong merit. But unlike a fossil fuel, data isn’t necessarily spent once used; its value keeps growing as new pieces of information are added. In this way, data is more like wind or solar energy, which can also be used in multiple forms to serve more than one purpose.
In order to maximise the value of this renewable resource, they must find ways to capture and manage it at every phase of its lifecycle. The real value of data lies in the insight it can generate.
All acquired data is encrypted, strictly anonymised and beautifully visualised by Melt’s interactive cloud service – revealing patterns of behaviour, visitor flow and advanced location statistics.
