listings on Taobao, China’s largest e-commerce site. When users click on a product on Meilishuo, they are re-directed to the third party sites, including Taobao, where they can make their purchase, after which Meilishuo receives a commission.

Launched in November 2009 Meilishuo.com received its financing round A from Blue Run Ventures. According to Meilishuo.com, the number of its registered users has reached 150 million since its launch in March 2010. The daily user volume is 3.2 million while the daily number of page views is 164 million, and per user traffic is averaged at 51 pages. Every month, the website brings about 700 million yuan to Taobao’s turnover, while its biggest competitor in China is Mogujie.