ChatGPT, Gemini, Perplexity, Claude, and others, measure mentions and citations, and convert those signals into prioritized actions. The platform supports multi-brand governance, per-brand assistant guidelines, tone of voice configuration, and role-based access control. Meikai also delivers advertising and media optimisation services that use conversational and prompt data to target valuable AI contexts and plan authority-focused branded content. Its tools are aimed at professional, business, and commercial users managing brand presence and performance in AI-generated answers.