Study has been completed including eight tasks. In the task of key organizational and technological issues, our company was examined to ensure that the execution of the project is well structured and to analyze how the project constraints meet the strategic goals. With the help of the PEST method, we identified the political, economic, social and technological factors that can influence our company. In Task 3 a detailed SWOT analysis was prepared. Our market analysis clarified the size, characteristics, historical growth factors, previously influenced market growth and projected growth rate of our targeted markets. Based on this analysis, we could define and finalize the objectives and opportunities enhancing the position of our product. We have defined the pricing level, the pricing method, the pricing system and the potential discount structure. Based on the pricing analysis, our financial projections were prepared. In the last task, we extensively investigated the market barriers and other risks and prepared a step-by-step plan to overcome them.